The Rodeo’s honky-tonk dance hall continues to spotlight music’s up-and-comers after nearly three decades

The Houston Livestock Show and Rodeo™ announced today the live entertainment for The Hideout presented by Jim Beam.

For nearly three decades, The Houston Livestock Show and Rodeo’s honky-tonk is not only a beloved dance hall, but has also been established as a proving ground for incredible rising talent that have frequently skyrocketed to the main stadium stage, including Blake Shelton, Keith Urban, The Chicks and more. The Hideout’s alumni also includes Eli Young Band who put on a surprise concert at The Hideout last year as part of Jim Beam’s “Welcome Sessions.”

“The Hideout has become a staple for patrons and fans of the Houston Livestock Show and Rodeo for nearly thirty years,” said Chris Boleman, Rodeo president and CEO. “The spectacular musicians that play The Hideout stage often become some of music’s biggest entertainers, so we highly encourage attendees to come see these acts up close and personal while they still can.”

The Hideout presented by Jim Beam, will be located in the white tent on the west side of NRG Arena, and will have entertainment from 6pm to midnight starting February 28, 2023 through March 19, 2023. Weekday entertainers will perform at 10:15 p.m., while weekend entertainers will perform at 8:30 p.m.

In addition to the live music and dancing, patrons are welcome to come early and enjoy the Jim Beam Backyard Trailer, with complimentary Jim Beam Bourbon samples and fun giveaways, located on The Hideout Patio.

The Hideout is open for those 21 years of age and older. There is free admission with NRG Park admission or a RODEOHOUSTON ticket.

The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $575 million to the youth of Texas and education. The 2023 Rodeo is scheduled for Feb. 28 March 19. The 2023 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 23 – 25. For more information, visit rodeohouston.comand connect with #RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all the latest news.

Jim Beam, the world’s best-selling bourbon, has been bringing people together since 1795. Elegant. Smooth. Refined. That’s what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. The seven generations of master distillers have stayed true to the family recipe that’s been passed down for more than 225 years. Today, the Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Rye, Jim Beam Lineage, Jim Beam Old Tub, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Orange, Jim Beam Peach, Jim Beam Apple, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

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©2022 James B. Beam Distilling Co., Clermont, KY

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